I’ve watched this clip of Seth Godin a few times this year, pretty much everything this guy says makes sense to me – “When are you going to fire those customers that take up 80% of your time?” – powerful stuff.
Seth Godin talks about a few topics in this clip, but my favourite bit is when he talks about the ‘race to the bottom’ no-one wants to win that race. Offer an unbeatable service and and stand out from the competition, race to the top!